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THE RISE OF ESPORTS

November 19


  • eSports is a rapidly growing industry that attracts a high number of players and has a high economic value.
  • In recent years, eSport has become widely popular; so much in fact that it could become a part of the Olympic Games in 2024.
  • For 2020, experts expect around 589 million spectators worldwide, which makes eSport extremely interesting from a commercial point of view.

In recent years, eSport has become widely popular; so much in fact that it could become a part of the Olympic Games in 2024. A huge variety of competitive electronic games exist; among the best-known formats is League of Legends, DOTA 2, Counter-Strike: Global Offensive, StarCraft II, FIFA, Overwatch, Fortnite, PUBG, NBA2K, Rocket League, Call of Duty, to name just a few. eSports can be defined as the organized competitive playing of video games. One usually distinguishes between three broad game categories: strategy games (RTS or MOBA), Ego-Shooters (FPS), and sport and race simulations. These eSports disciplines differ considerably in their game mechanics on which they are based.

eSports is a rapidly growing industry that attracts a high number of players and has a high economic value. Formats such as FIFA 18 were sold around 24 million times in the first 11 months after market launch. In the same period, FIFA 20 registered around 8 billion played matches and more than 21 million players from 60 countries took part in official online FIFA competitions.

The phenomenon of eSport is by no means limited to the players themselves, but also attracts a large number of spectators. Today, almost 11 million people in Germany regularly consume eSports events through online streaming platforms such as YouTube, Twitch, and Facebook Gaming. The League of Legends Worlds Finals 2014 in Seoul attracted 45,000 spectators. Two years later, the final round of the League of Legends World Championships was already followed by a total of 43 million spectators worldwide. In the same year, the total number of spectators (online or in stadiums) in international professional eSports was estimated at 8 323 million worldwide. For 2020, experts expect around 589 million spectators worldwide, which makes eSport extremely interesting from a commercial point of view. Already in 2019, eSport generated revenues of around 1.2 billion euros worldwide.

CAN ESPORTS BE CLASSIFIED AS A SPORT?

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In the public discourse, eSport has already established itself as a specific form of a sportive competition, even though the debate about whether eSport can be defined as a sport in the narrower sense or not is far from resolved.

If we look at the practices of eSports, it is actually not that easy to distinguish them from established sports. First of all, esportspersons call themselves sportsmen. Furthermore, all mentioned eSports are basically competitive settings in which competing teams or players fight for victory, determined through a given points system. eSports are structured according to rules valid for all participants, with action variations and innovations only possible within these rules. Recently, some research in eSports has focused on psychological similarities and differences between professional eSports and traditional sports. Elite eSport athletes have to be able to sustain high levels of attention and make important decisions under time pressure, underlining the psychological similarities between eSports and established sports.

To succeed in an eSports game, motor abilities and skills, especially the fine motor skills of hands and fingers, as well as eye-hand coordination and local endurance are decisive. In order to achieve top performance in eSports, distinctive game-specific perception and reaction skills are necessary, which are closely linked to the physical-coordinative abilities when action is executed. As in classical sports, systematic eSports training leads to the improvement of motor and cognitive abilities and skills that are characteristic of the game. In addition, game-specific tactical knowledge plays a decisive role with regard to success in eSports competitions. Last but not least, increased calorie expenditure can be observed in players during competition due to the game actions

From an organizational perspective, the question arises as to whether and to what extent eSport can and should be integrated into existing sports organizations. A fundamental problem in this regard is that the game settings are designed by companies that also produce the games. This, in turn, means that sports federations have no freedom of choice when setting the rules of the game. Additionally, no independent and autonomous eSport associations exist yet that would be in a position to represent the entire spectrum of eSports. Concerning the integration into existing sports organizations such as the IOC, depictions of violence in first-person shooter games like ‘Counter-Strike’ are particularly problematic since they are incompatible with the guiding principles of the Olympic movement. In addition, the fact that the publishers of the games earn money from the competitions is not compatible with the not-for-profit character of the IOC. This means that individual enrichment through eSports would not be possible; instead, all revenues from Olympic sports have to flow into the core purpose of the organization, more precisely into eSport itself.

However, not only the structural fit but also the question of the extent to which actions that take place in a virtual space fit in with the analogue world of sport are vehemently discussed.

By definition, eSport competitions take place in virtual spaces; competitive actions are represented by avatars, which are controlled by the players. The execution of movements during the operation of the game console and the virtually mediated movement actions are inseparably connected with each other. However, the physical movement of the player and the actual competitive action take place in different worlds, in an analogue and a virtual world, so to speak. In discussions on the question of whether or not eSports should be recognized as ‘real sport’ by sports organizations, this fact is often cited as an argument against its acceptance.

From a sociological point of view, this argument could be countered by the fact that in modern society social interactions have to a large extent taken place in virtual worlds for some considerable time now. As we have already discussed in a previous editorial, mobile digital media have become an integral part of the lives of a large part of the population. A substantial part of everyday communication takes place in social networks through instant messaging services using electronic communication media.

The temporal synchronization of communication and understanding necessary for analogue communication is undermined by the technological mediation of communication services. Messages can be read and replied to when one finds time and desire for it, which makes it a very individualistic act. From a spatial point of view, communication is shifted from the analogue world to a virtual one. Due to the Internet, geographical spaces can be overcome at any time, almost without any problems.

Therefore, in many cases, communication is no longer bound to take place among individuals present in analogue realities. Hence, communication does not depend on physical presence anymore. In fact, this has been the case since the invention of the telephone. In the world of digital communication, however, mimic and gestural support actions that were previously relevant to communication in order to express emotions physically can now be substituted by emoticons and emojis. The distinction between analogue and virtual worlds is thus losing importance in modern society, at least with regard to communication.

Against this background, a shift of sporting activities to a digital world is not surprising. In this regard, the question arises whether the competition in the virtual world also appears ‘real’ to the players or – in the most general sense – to what extent the individual is capable of distinguishing the ‘virtual’ from the ‘real’. This question has long-since been the topic of controversial debates among psychologists and philosophers, particularly since the invention of the Internet.

In psychology, it is assumed that it is quite difficult to distinguish the virtual from the analogue reality. A number of well-known experiments, for example, the rubber hand experiment or the body transfer illusion, shows that the subjective experience may suggest an analogous reality even when virtually false information is given. In the rubber-hand experiment, subjects were asked to stretch their hands out on a table in front of them. While the right hand was visible, the left hand was hidden by a screen, and instead, a lifelike left rubber hand was placed in front of the subjects. The subjects were asked to fixate their eyes on the artificial hand. Then, the hidden left hand and the visible rubber hand were stroked simultaneously with two paint brushes. The results of the experiment indicate that the subjects experienced an illusion in which they seemed to feel the touch not of the hidden brush but that of the viewed brush as if the rubber hand had sensed the touch. Without going into the neurophysiological details of this phenomenon, it can be concluded from the experiment that even ‘non-real’ images of body parts can be perceived as real and belonging to one’s own body, as long as the stimuli of the real and ‘non-real’ body parts are coordinated and connected to each other. For example, the rubber hand experiment only works when the hidden left hand and the rubber hand are stroked synchronously and in the same direction and when the left hand and the rubber hand are aligned equally. When the real hand and the rubber hand are stroked in different directions or at different times, the illusion does not occur.

In the body transfer illusion experiment, the first-person perspective of a male body was replaced by a life-size virtual female body in a virtual reality simulation. Using questionnaire analyses and heart rate measurement, the authors demonstrated that ‘bottom-up perceptual mechanisms can temporarily override top-down knowledge resulting in a radical illusion of transfer of body ownership’. An illusion of body ownership has also been reported with substitutes or aids that are actually foreign to the body such as artificial limbs or robotic surgical aids.

FUTURE OF ESPORTS

For future sociological research, the discussion on eSports is particularly interesting regarding the question of how ‘real’ virtual environments are perceived by people who act in these environments. The experiments presented above suggest that virtual environments can actually be experienced as real, even if the persons acting in these environments are well-aware of their virtual nature. Future research in sports sociology will therefore inevitably have to deal with sports that happen in virtual spaces. In the near future, it can be expected that competitive games (whether they are called sports or not) will be developed for a refined augmented reality. Against the background of the body-transfer illusion experiments, it can be assumed that people in virtual sports environments will experience the virtual just as real as the analogue, especially when, firstly, the virtual and the analogue reality are combined and superimposed, secondly, analogue and virtual objects are related to each other three-dimensionally and, thirdly, interactivity takes place in real-time.

It has not yet been investigated, however, to which extent individuals transfer their experiences within virtual sports worlds into the analogue reality. This question is particularly interesting for health promotion. For example, eSports could be used to teach meta-skills, such as goal orientation, dedication, and perseverance, that help people in the analogue world to take up and maintain physical activity. In this sense, eSports could indirectly contribute to the promotion of physical health by inducing health-relevant behavioral changes.

Hence, sports sociology has to deal with the fact that the diffusion of the virtual world in modern society is basically an inevitable consequence of social development dynamics and cannot be stopped. Sports sociology can, however, take on an observer function and investigate the dangers, but also the opportunities, of this development for promoting the ‘social in and through sport’.

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